CV

Curriculum Vitae

  • Head of Permanent Committee for Entrepreneurship Development and Medium Business – Indonesian Chambers of Commerce and Industry

  • Business Motivator and Entrepreneurship Mentor www.hendysetiono.com

  • Personal Data

    Name

    Hendy Setiono

    Place/ Date Birth

    Surabaya / March 30th1983

    Age

    30

    Gender

    Male

    Status

    Married

    Religion

    Moslem

    Business Address

    Graha Baba Rafi

    Jakarta Office :

    Jl. RS. Fatmawati no. 33

    Pondok Labu – Jakarta Selatan

    INDONESIA

    Phn : +62 21 – 7660487

    Fax : +62 21 – 7503071

    Surabaya Office :

    Ruko Manyar Garden Regency Kav.29-30

    Jl. Nginden Semolo 109

    Surabaya INDONESIA

    Phn : +62 31 – 5999975

    Fax : +62 31 – 5992405


    Nationality

    Indonesia

    Mobile Phone

    +62 81 33 11 488 65

    Email

    hendy@babarafi.com

    Profession

  • CEO of Baba Rafi Enterprise – Holding Company that consists of various award-winning local food brands that have grown domestically and internationally. www.babarafienterprise.com

  • resident Director of PT. Baba Rafi Indonesia -
    Founder of Franchise business of Kebab Turki Baba Rafi ‘The World’s Biggest Kebab Chain! with 1001 Outlets in Indonesia, Malaysia & Philippines www.babarafi.com

  • President Director of PT. Piramida Zahira -
    Founder of Franchise Business easy-to-eat Pizza brand “Piramizza”, in Indonesia and Malaysia www.piramizza.com

  • President Director of PT. Panen Raya Indonesia -
    Franchise business of ‘Ayam Bakar Mas Mono’, Southeast Asia’s Largest Grilled Chicken Restaurant with 50 Outlets in Indonesia and Malaysia www.ayambakarmasmono.com

  • Komisaris of PT. Garang Sejahtera Indonesia -
    Franchisee Business of Bebek Garang, the Region Largest Duck Restaurant with 10 Outlets in Jakarta and Bandung www.bebekgarang.com


  • Education background

    Year

    Place

    1992 – 1994

    Twinbrook Elementary School Maryland USA

    1989 – 1992

    SD YPVDP Bontang Kalimantan Timur

    1994 – 1997

    SMP Vidatra Bontang Kalimantan Timur

    1997 – 2000

    SMU Negeri 5 Surabaya

    2000 – 2002

    Informatic Engineering Institut Teknologi Sepuluh Nopember Surabaya (ITS) until fourth Semester

    2002 – 2003

    Diploma of E-Commerce Informatics Computer School Singapore Education

    2003 – 2004

    Advance Diploma of E-Commerce Informatics Computer School Singapore Education




    ACHIEVEMENT

    Year

    Achievement

    2005

  • 1st Winner of “Entrepreneur Business Plan” at Petra University Surabaya
  • 1st Winner in “Creating Money With Nothing Competition” at Makassar, 2005

  • 2006

  • Asia’s Best Entrepreneur Under 25 Years- by BusinessWeek
  • 10 People Of The Year 2006” – by TEMPO Magazine
  • Winner of “Enterprise 50” – The Hottest Entrepreneur in 2006 – by SWA Magazine.
  • Winner of “Citra Pengusaha Berprestasi Indonesia Abad 21” – by Profesi Indonesia
  • Winner of Indonesian Small and Medium Business Entrepreneur Award(ISMBEA) 2006 by Ministry for Cooperation & SME of Indonesia

  • 2007

  • Inspirator “Sound of Change” by A Mild Live Soundrenaline 2007
  • 1st Winner of “Wirausaha Muda Mandiri 2007” (Young Entrepreneur Mandiri 2007) – Category Post Graduate and Alumny - by Bank Mandiri
  • 1st Winner of Best Achievement - Young Entrepreneur Award 2007by Bisnis Indonesia
  • Winner of Best Franchise 2007 in Local F&B Categoryby Pengusaha Magazine
  • Winner of “Achievement Man Of The Year 2007 – by Yayasan Citra Profesi Indonesia.
  • Winner of “Indonesian Best Entrepreneur Award 2007by Indonesian Professional Award (IPA)
  • Winner of “Indonesian Best Start Up Company 2007by Yayasan Penghargaan Prestasi Indonesia.
  • “Jawara Enterpreneur 2007” – by KONTAN

  • 2008

  • Winner of Asia Pasific Entrepreneurship Awards 2008 - Most Promising Category - by Enterprise Asia from Malaysia.
  • Indonesia Ambasador for “Asian Young Leaders Climate Forum” - by British Council
  • Winner of “Annual Award of the Most Favorite Leadership 2008” – by The Leadership Award 2008
  • TOP 10 Indonesia Franchisor of The Year 2008” - by Info Franchise Magazine

  • 2009

  • Winner of ERNST & YOUNG Entrepreneur Of The Year – “Special Award Entrepreneurial Spirit 2009” – by ERNST&YOUNG
  • “The Best Franchise to Invest 2009” – by SWA Magazine.
  • 1st Winner of “Indonesia Young Franchise Entrepreneur Award” – by Info Franchise Magazine
  • Winner of “TOP 30 Best ASEAN Franchise” – by Info Franchise Magazine.
  • Winner of “The Best Marketing – Indonesia Franchisor Of The Year 2009” – by Info Franchise Magazine.
  • Winner of Asia Pasific Entrepreneurship Awards 2009” - Outstanding Category - by Enterprise Asia from Malaysia.


  • 2010

  • Winner of “Anugerah Peduli Pendidikan at Company Categorized” – Ministry of National Education of Indonesia
  • Winner of “Marketing Award” – by Marketing Magazine
  • 1st Winner “Young Marketing Champion” – by SWA
  • Finalist “Liputan 6 Award” – SCTV
  • Youth Marketeers Champion in Entrepreneurship – by Mark Plus
  • 100 Future Leaders “Knowledge Pool” Entrepreneurs – St. Gallen Symposium 2010 in Switzerland

  • 2011

  • Rekor Bisnis “Perusahaan Kebab Nasional Pertama dengan Sistem Franchise dan Jumlah Gerai Terbanyak di Indonesia” – ReBi 2011
  • Winner of “Global Leadership Awards2011 – Food and Beverage Sector ” in Malaysia
  • 2nd Winner of HIPMI Award “Who Want’s To Be Entrepreneur” – HIPMI 2011
  • 100 Future Leaders Knowledge Pool “Just Power”– St. Gallen Symposium 2011 in Switzerland
  • Choosen as delegates for St. Petersburg Economic Forum – Russia
  • Choosen as delegates for World Entrepreneurship Forum – Singapore
  • Choosen as delegates for International Visitor Leadership Program on Entrepreneurship – US Government
  • Nominator Usaha Favorit Pembaca Majalah Elshinta 2011

  • 2012

  • Survey from Info Franchise Magazine Indonesia Kebab Turki Baba Rafi as TOP 50 Brand Franchise & Business Opportunity” 2012.
  • Winner of HAKI 2012 “Inovator Visionary Entrepreneur Category” – by Vice President of Indonesia
  • Winner of “Best Seller Franchise 2012” by Info Fanchise Magaizine
  • Winner of “Peluang Usaha Terbaik” from Governor of DKI Jakarta, Joko Widodo

  • 2013

  • Winner of Franchise Market Leader and Fastest Growing 2013 for Kebab Category by Info Franchise Magazine
  • Winner of Anugerah Seputar Indonesia 2013 – RCTI




  • BUSINESS EXPERIENCES

    Status

    Year

    Description

    As Bussiness Owner

    2003 – Now

    Kebab Turki Baba Rafi” (www.babarafi.com)

    • Kebab Fast Food Franchise
    • Operating more than 600 outlets in Indonesia and Malaysia.
    • Employed more than a thousand of people
    • Company name PT. Baba Rafi Indonesia and Baba Rafi Malaysia Sdn. Bhd.


    2006 – Now

    “Roti Maryam Aba-Abi” (www.aba-abi.com)

    • Canai Bread fast food Franchise have more than 50 outlets in Indonesia.
    • Company name PT. Baba Rafi Indonesia

    2008 - Now

    “Piramizza” (www.piramizza.com)

    • Easy to Eat Pizza – Fast Food Franchise have more than 75 outlets in Indonesia.
    • Company name PT. Piramida Zahira

    2009 – Now

    “Ayam Bakar Mas Mono” (www.ayambakarmasmono.com)

    • A Grilled Chicken Restaurant operating 15 Outlets located in Indonesia.
    • Company name PT. Panen Raya Indonesia

    2012 – Now

    “Bebek Garang” (www.bebekgarang.com))

  • Company name PT. Garang Sejahtera Indonesia.
  • Franchisee Business of Bebek Garang, the Region Largest Duck Restaurant with 10 Outlets in Jakarta and Bandung

  • As Investor

    2007 – Now

    “Baba Rafi Palace”

    • Luxurious Homestay located in Surabaya City.



    LANGUAGES ABILITY

    1. Indonesia

    2. English

    3. Javanese (Traditional Language of Indonesia)




    Bussiness Community

    Community

    Position

    • Kamar Dagang dan Industry Indonesia (Indonesian Chambers of Commerce and Industry)

    Vice Head of Permanent Committee for Entrepreneurship Development

    • Jakarta Entrepreneur Club (JAKEC)

    Vice Secertary General

    • Surabaya Entrepreneur Club (SEC)

    Co – Founder

    • Himpunan Pengusaha Muda Indonesia (Indonesian Young Entrepreneur Asociation)

    Mead of  Franchise Compartement

    • Asosiasi Franchise Indonesia (AFI)

    Member

    • Junior Chapter International

    Vice President of Indonesia Region

    • Enterpreneur Organization

    GSEA Board